Catavino Publishing Guide | Catavino
I really love Catavino – it’s such an informative and innovative source of information on Spanish & Portuguese wines. The food of the region is key, but it’s just as vital to know about the great wines available too. This is the place to find out!
Jose Pizzaro

Catavino Publishing Guide

First and foremost, thank you! Without you, Catavino doesn’t exist; hence, we want want to make it absolutely clear that we appreciate your time, effort, and beyond all else, your passion! The reason why Catavino is “different”, why we’ve lasted for almost a decade providing quality content, is a direct result of our writers.

In order for Catavino to continue its success, we’ve accepted that a few changes need to be made in our publishing methods. Please read the following information closely, as it forms the new cornerstone of who we are.

Publishing Requirements

The first requirement of Catavino is that your article should be original and readily understandable. Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Keep in mind a few of George Orwell’s elementary rules:

  • Never use a long word where a short one will do.
  • If it is possible to cut out a word, always cut it out.
  • Never use the Passive where you can use the active.
  • Never use a foreign phrase, a scientific word or a Jargon word if you can think of an everyday English equivalent.

Catavino readers are middle to upper class Americans, and non-native English speaking visitors, who appreciate smart, entertaining information that’s relevant and useful.

Readers are interested in what you have to say but they will be skimming content and the key information needs to be accessible and obvious. What you say as well as how it is presented will encourage them either to read on or to give up.

Successful Articles are:

Be thorough. Good writing takes time and several edits. It’s easy to look at a text and assume that it’s ready to go, when often it is not. Take that extra moment to ensure there are no spelling or grammatical errors by reading your copy out loud.

Short and succinct. Make sure sentences are clear and to the point. Conversational style, clever wordplay or culturally specific references aren’t helpful. Short and sweet is usually appreciated. One-sentence paragraphs should be used sparingly.

Be original. We all have phrases or words we tend to fall back on when in the writing zone, but these are neither interesting nor original to the reader. Always read out loud to find these hidden monsters.

Encourage the reader. We are an educational and informational website based on quality research. A reader must walk away feeling that they learned something of value not found elsewhere. Don’t dumb down content. Encourage!

Make it shareable. Content should be revealing, entertaining and useful, and give the reader the incentive to share this with others.

Successful Writers at Catavino are:

Reliable – When a deadline is given, 1 week after agreed proposal, the article is sent (or uploaded to the website) by that date, no later.
Consistent – Writing is clear, well written and proofread
Proactive – Article ideas are pitched on a frequent basis
Creative – Content and style needs a point of difference to stand out; consider the target audience, give them something original and rewarding
Genuine – Be true to yourself and your audience. Write from your heart. There is nothing as interesting or engaging than someone writing with true passion.

Normal Protocol for Sending in an Article

  • Pitch your article to Gabriella Opaz [email protected]
  • Gabriella will get back to you within a week’s time
  • Send in the first pitch by agreed date in an email
  • Send in final draft by agreed date in a text document (when not saving on the server)
  • Ensure all links are to reputable resources
  • Links should be placed in parenthesis next to the bolded text within the article
  • If applicable to your article, ensure all photos are of high resolution. A high resolution picture is determined by its number of pixels; more pixels improves the sharpness of the picture.
  • Payment will be made based on the agreement made with the writer, as some writers prefer to be paid in quarterly installments.


Standard Articles

  • No more than 1000 words and should be new material not covered on Catavino within the past year. Whenever possible, they should also reflect the current season (winter = port by the fireplace, summer = sherry along the beach).
  • Include a minimum of 3 internal links and 2 external links
  • Includes 2 high resolution photos that are either yours or creative commons licensed: Attribution + Noncommercial + NoDerivatives. Example of a location where you can find these photos on Flickr –

Bounty Articles

  • No more than 2000 words and are geared towards specialized content. We require that these articles have at least a 1 paragraph pitch accompanying the request.
  • Include a minimum of 6 internal links and 3 external links
  • Includes 4 high resolution photos that are either yours or creative commons licensed: Attribution + Noncommercial + NoDerivatives. Example of a location where you can find these photos on Flickr –


  • If you’re interested in submitting a photo, you may do so. We require that the photos are high resolution.
  • Photo must be sent with the name of the photographer, the date and location of capture and a bio explaining the background or story (who, what and why). Example:
  • Desktop version available for download. XF data.

Suggestions / Comments / Questions

Your feedback is always important to us. Should there ever be a question, a point of improvement, or a general desire to bounce ideas off of us, contact us! The only way we can improve the site is by working as a team.