Their success; their ability to effectively communicate about spanish and portuguese wine; their energy to grow and create dynamic, authentic and extraordinary services have attracted hundreds of thousands of iberian wine lovers from around the world.
Joan Gómez Pallarès http://www.devinis.org/

Gary, Note to Self, Do Some Research! Portugal, Note to Self, Pay Attention to Gary!

vaynerchuck.jpg

Truth is, I’m a heretic. I’m going to say it, and I’m sure someone is going to call me on it, but I can’t stand watching Gary Vay-ner-chuck. If you don’t know what I’m talking about, then you know nothing of the online wine world. My sense is that Gary of Wine Library TV is a great guy, who I look forward to meeting one day; although I hope his interpersonal skills are better than the loud intros he’s renowned for in his videos.

That said, Gary is my hero as of late. Since the moment I first stepped on Portuguese soil, back in 2003 with Gabriella, I have been in love with their wines. I remember driving my Minnesota wine buyer crazy, upon my return, with requests upon requests for obscure Portuguese wines to sell. I knew then, and I still know now, that Portuguese wines are both amazing values and of great distinction. With so many new flavors, styles and unique characteristics, if you don’t love them, you just don’t know them.

And clearly, I’m not alone, as Gary is currently singing their praises as well. And what’s so phenomenal about his love of Portuguese wine is that Gary’s voice is 100 times louder than ours here at Catavino, not to mention that he’s reaching out to young wine lovers who are just beginning to learn about wine. (Congrats on the Revision3 gig!)

I remember when I was a young, impressionable wine lover, still forming my opinions about what good wine was to me. Many of those early ideas are still firmly implanted in my head, continuing to influence my ideas about the way in which I perceive wine. Now just imagine those very same impressionable minds hearing Gary shout, “Portuguese wine is the next big thing!!” Then you realize that those same young wine lovers adore being a part of “the next big thing”.

You get where I’m going with this? Let’s put it another way. Has Portugal connected the dots between impressionable wine lovers and marketing Portuguese wines? Ahhh…no.

WAKE THE *&#!$ UP PORTUGAL! This is your chance. Hop online as soon as you can, get yourself accounts on Twitter, Facebook, Friend Feed and more. Then start posting pictures to Flickr, videos to YouTube, and blog entries to www.PortugalsWineBlog.com, and embrace the opportunity.

We’ve been saying this to wine makers and wine lovers for the past 3 years! Portugal and Spain have a chance to influence the wine marketplace more than any other wine regions right now, and neither of them are realizing that they hold the key in their hands and are doing nothing with it. I predict that the first one to truly embrace the internet and to fully realize that wine is NOT about prestige, but about selling a product and having fun, will be the next big item talked about, pointed to and heralded.

Portugal, you have the chance of a lifetime, and I’m afraid that you might let it slip through your hands.

Pity really. Although, it means that there will be more wine for us to enjoy and many more secret treasures to offer visitors to Catavino Headquarters, since no one outwill know who you are!

Below you’ll find a video of Gary’s passion for the wines of Portugal, but have one small favor to ask from the superstar: Please do a little research on how to pronounce the grapes correctly. In your show, you make reference to the grapes in each wine, with excusable, but none the less appalling, pronunciation. Additionally, I ask that you take the time to please educate your minions correctly. Many grapes you write off as different Portuguese grapes are actually the same grapes with two different names depending on the region. For example, both Aragonez and Tinta Roriz are also known as Tempranillo in Spain, which happens to be one of your favorite grapes! Therefore it might be a great way to hook people into Portuguese wines by showing how small and interconnected the wine world really is!

Otherwise Gary, keep up the praise. As to Portugal, I want to have faith that you can get past petty politics to organize as a group, or open your eyes enough to embrace social media. Sadly, the chances of that are slim, but you do have some pretty smart winery owners who will probably figure it out for themselves. So, in the meantime, I’ll keep supporting any winery that engages the web. And remember wineries, free links on Catavino’s main page to all Iberian wineries with blogs! That was space we used for ads, but is now free for all Iberian wine bloggers. Blogger.com claims you can do it in 3 simple steps, and I know from experience, it only takes 5 minutes – if your slow. So please, just do it.

If you have a moment, find a Portuguese wine to open up, then sit back and enjoy Gary’s show.

Cheers,

Ryan Opaz

  • Alex

    Ryan – if it's any consolation … Gary does my head in too!

  • Robert

    With you on all counts there.

  • http://www.wineconversation.com Robert

    With you on all counts there.

  • Alex

    Ryan – if it’s any consolation … Gary does my head in too!

  • Gary Vaynerchuk

    Dude thnx for the words both ways and YES I think you will like me more in person, I will also work harder on the pronouncing.

  • http://garyvaynerchuk.com Gary Vaynerchuk

    Dude thnx for the words both ways and YES I think you will like me more in person, I will also work harder on the pronouncing.

  • JIKvig

    Good post, I have to agree with your point. I'm one of them "young wine drinkers", but I don't really care about what's the next big thing is. But many, MANY young wine lovers do, so is there really something we can do to make the portuguese winebusiness aware about the posibilities and opportunities that they now have?

  • http://jikvig.com/wine JIKvig

    Good post, I have to agree with your point. I’m one of them “young wine drinkers”, but I don’t really care about what’s the next big thing is. But many, MANY young wine lovers do, so is there really something we can do to make the portuguese winebusiness aware about the posibilities and opportunities that they now have?

  • Dale Cruse

    GV is loud and sometimes abrasive on camera. That's just his style. You obviously agree with the substance of what he's doing. I've had the pleasure of meeting Gary several times in person and even dining with his family. He's honest, genuine, and really seems to care about what you're doing. And I'm proud to consider him a friend.

  • http://www.DrinksAreOnMe.net Dale Cruse

    GV is loud and sometimes abrasive on camera. That’s just his style. You obviously agree with the substance of what he’s doing.

    I’ve had the pleasure of meeting Gary several times in person and even dining with his family. He’s honest, genuine, and really seems to care about what you’re doing. And I’m proud to consider him a friend.

  • Vitor Mendes

    Well it was the first time for me… the first word for Gary´s performance is "refreshing", and the second "casual"… I´ve never seen someone talking like this about wines. Here in Portugal tasting wines is something that can be frightening… i believe that tasting wines is something too share with friends and family, like Gary says. As for his passion for Portuguese wines, well we have that in common. And Ryan, you and Gabriella are making an excelent work, talking about our wines, and trying to wake up portuguese wineries for this fantastic moment to get people to know their wines. I´m with you guys, and i believe that we can make the diference, making wineries to have their own blogs, to spread information about their wines… is the only way to win!

  • Vitor Mendes

    Well it was the first time for me… the first word for Gary´s performance is “refreshing”, and the second “casual”… I´ve never seen someone talking like this about wines. Here in Portugal tasting wines is something that can be frightening… i believe that tasting wines is something too share with friends and family, like Gary says. As for his passion for Portuguese wines, well we have that in common. And Ryan, you and Gabriella are making an excelent work, talking about our wines, and trying to wake up portuguese wineries for this fantastic moment to get people to know their wines. I´m with you guys, and i believe that we can make the diference, making wineries to have their own blogs, to spread information about their wines… is the only way to win!

  • tim

    This is a good laugh! I watched one of Gary's Portuguese tastings yesterday and I found it refreshing that someone else pronounces Portuguese worse than me. I got to give it Gary for his passion and drive, however, watching him everyday might requiring a bit more espresso. I think you make some great points on Portugal' s inability to successfully market their wines. They have a great product and perhaps need some help in marketing them. Keep up the good work

  • tim

    This is a good laugh! I watched one of Gary’s Portuguese tastings yesterday and I found it refreshing that someone else pronounces Portuguese worse than me.

    I got to give it Gary for his passion and drive, however, watching him everyday might requiring a bit more espresso.

    I think you make some great points on Portugal’ s inability to successfully market their wines. They have a great product and perhaps need some help in marketing them.

    Keep up the good work

  • Philip James

    Ryan – you're right, i can see the average Portuguese retailer / winery or even importer taking zero advantage of this. I dont think its the "chance of a lifetime" – we're talking 30 year careers here – however, its probably the biggest Portugal specific shift in a decade, so not to be passed over lightly. Lets get down to specifics here, and Ryan, you do a good job of that above, to connect with the GV crowd the producers need to embrace social media. This is bigger than one person, this is people sharing information, directly, with each other. The milenials are a larger group than the baby boomers, and are drinking even more wine as they shift away from spirits and cheap beers. You've tens of millions of people who grew up using a computer (even the oldest milenials are just turning 30 now). As these people do everything online, and in the open, its clear that they deal with wine in the same way. I feel like a broken record saying this now, but wineries need to empower their existing base of hard core evangelists to have the freedom and materials to market their product by weaving it into their daily actions online.

  • JIKvig

    Philip, isnt that what he is saying every show? "With a little bit of me"? He mean that if he say it to his 50000 followers, and they say it to 2 more people, and 2 more, and 2 more… That's they way it goes, dont it? Chance of a lifetime? Maybe… Maybe not.. We will not know that in yet some year's, but can they gamble on that?

  • Ryan

    Just to be clear I have nothing against Gary, I just can't stand watching his show. THough I am excited to see what his move to Revision3 will mean… Phillip, we're on the same page, as you know. I really hope that Catavino and sites like Snooth and Adegga might be able to wake some of the wineries in Portugal up enough to do something different. Philip and JIKVIG I do think that this is once in a lifetime, at least in this way. Gary loves Portugal, and I'm scared to think of what might happen if he then falls in love with Chile, before Portugal awakes….

  • JIKvig

    I never thought you had anything against Gary, just realiced that I might have sounded like a fanboy… Anyways, I really hope that you are right, that Catavino, WLTV, Snooth and everybody else writing and speaking about them, are able to wake wineries in Portugal to Wine 2.0!

  • http://www.snooth.com Philip James

    Ryan – you’re right, i can see the average Portuguese retailer / winery or even importer taking zero advantage of this.

    I dont think its the “chance of a lifetime” – we’re talking 30+ year careers here – however, its probably the biggest Portugal specific shift in a decade, so not to be passed over lightly. Lets get down to specifics here, and Ryan, you do a good job of that above, to connect with the GV crowd the producers need to embrace social media.

    This is bigger than one person, this is people sharing information, directly, with each other. The milenials are a larger group than the baby boomers, and are drinking even more wine as they shift away from spirits and cheap beers. You’ve tens of millions of people who grew up using a computer (even the oldest milenials are just turning 30 now). As these people do everything online, and in the open, its clear that they deal with wine in the same way.

    I feel like a broken record saying this now, but wineries need to empower their existing base of hard core evangelists to have the freedom and materials to market their product by weaving it into their daily actions online.

  • http://jikvig.com/wine/ JIKvig

    Philip, isnt that what he is saying every show? “With a little bit of me”? He mean that if he say it to his 50000+ followers, and they say it to 2 more people, and 2 more, and 2 more… That’s they way it goes, dont it?

    Chance of a lifetime? Maybe… Maybe not.. We will not know that in yet some year’s, but can they gamble on that?

  • http://www.obiscoito.com Ryan

    Just to be clear I have nothing against Gary, I just can’t stand watching his show. THough I am excited to see what his move to Revision3 will mean…

    Phillip, we’re on the same page, as you know. I really hope that Catavino and sites like Snooth and Adegga might be able to wake some of the wineries in Portugal up enough to do something different.

    Philip and JIKVIG I do think that this is once in a lifetime, at least in this way. Gary loves Portugal, and I’m scared to think of what might happen if he then falls in love with Chile, before Portugal awakes….

  • http://jikvig.com/wine/ JIKvig

    I never thought you had anything against Gary, just realiced that I might have sounded like a fanboy…

    Anyways, I really hope that you are right, that Catavino, WLTV, Snooth and everybody else writing and speaking about them, are able to wake wineries in Portugal to Wine 2.0!

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