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Interview with Paulo Amorim of ViniPortugal

Last month, when we were in Portugal for Essencia do Vinho, we had the fortunate experience of meeting Paulo Amorim, Vice President of ViniPortugal. Well, to be perfectly frank, we didn’t just “meet” Paulo, we were required spend several days glued to his side, since he was one of the organizers of our press junket. For the whole of the fair, and many days on either end of it, Paulo literally breathed the event. Every moment was spent consumed with its creation, organization and completion. For many, an event of this magnitude would be self destructive, but for Paulo, it was ecstasy. Because Paulo is not only a person devoted to Portuguese wine, but also someone who appears to have it coursing through their veins. Founding member of the G7 a group of wineries who work together to promote their wines internationally and an active voice for ViniPortugal, Paulo is a jewel in the Portuguese wine world.

Taken from their site ViniPortugal’s mission statement:

Created in 1997, ViniPortugal is a trade association whose aim is to promote Portuguese wines, brandies and vinegars on the domestic and target international markets.

ViniPortugal provides strategic support to the Portuguese wine sector, bringing together organizations representing trade (ANCEVE and ACIBEV), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP), demarcated regions (ANDOVI) and government bodies (IVV).

Our promotional activity is financed by a variable sum made from payments by producers to the Institute of Vine and Wine (IVV) for certifying their wines, brandies and vinegar.

Below is a short video we conducted with Paulo during Essencia do Vinho. In it, I inquired into Portugal’s strengths and weaknesses in the world market and possible solutions towards raising awareness of Portuguse wines. Enjoy!!

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