After Gore’s speech, the keynote speaker at the II International Conference on Climate and Wine in Barcelona was allotted a certain amount of time dedicated to questions and answers. One question fielded by Pancho Campo and asked of Al Gore was, “what is the responsibility of the wine industry in relation to the climate crisis?”
After I had watched this clip for the umpteenth time, it dawned me that his passionate speech about brand loyalty as it relates to trust is really no different than what makes a blog successful. Trust is the key to any successful relationship and the foundation for future growth. It is because of trust that you choose to read and interact with us. It is because of trust that we come to many of you for advice and clarity. Without this trust, without this dynamic relationship, you would not share our site with your friends, nor would they with theirs. I say this because web 2.0 is the new marketplace, where friends tell friends about products they adore, sites they appreciate and companies they respect. I love this clip by Gore because it not only enforces a long held belief Ryan and I have lived by for years, but it give it a tangibility that it didn’t have before. Wineries who place conservation as a priority and the life of their consumers as a focal point is a winery that will have a better chance of succeeding in the future. Interesting thought, is it not?!
Video content from the conference was produced by Richard Gillespie please contact us if you are interested in hiring Richard for your next project.