During a recent skype chat, a friend and co-wine-blogger asked me, “If you had your druthers, what do you tell a winery who is preparing for a blogger meet-up or wine fair?” Astounded by the poignancy and relevancy of the question, I admitted that I needed time to think, and promptly changed my skype status …
Catavino Internet Marketing
We are founders of the European Wine Bloggers Conference and have spent the last 6 years running Catavino.net. Today we teach wineries how to get online so that they can sell more wine.
August in Iberia: Innovative Ways to Catch the Tourist’s Attention
If you live in Europe, you know this. For those of you who do not live in these parts, just a quick list about living in Europe in August: Restaurants are not guaranteed to be open Stores of almost any type are guaranteed to have strange hours Offices are closed by 3pm Emails bounce Meetings are rarely made Wineries …
10 Tips to a Successful Press Trip for Wine Bloggers
I just had someone contact me on Skype to ask if I had any tips for them about how to arrange a successful “blogger press trip”. Boy do I! But rather than spend time chatting online and letting it fade into the ether, I figured let me share a few bullets here. If you need …
Links from around the web for the week of June 20, 2010
Buy your iPhone 4 en primeur – June 15, 2010
Wine Writers Using Social Media? Not just wine bloggers? The lines begin to blur
Ryan Opaz interviews wine writer Sarah Ahmed from Ryan and Gabriella Opaz on Vimeo.
Wineries, Build Your Mailing List!!
Here in Europe, we don’t have the mailing list culture, nor the concept that for a US based winery a mailing list is fundamental to selling wine. When I tell wineries here in Europe that some US wineries entire sales are through a mailing list their eyes roll at my naivete. Impossible they scoff, but …
How Does a Winery Take Advantage of Social Media
Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. How can a winery leverage their brand? How can they take hold of free tools available online to access their consumers immediately? Inquiring minds want to know.. Interview with Robert …
Media 140 Speech – Perugia, Italy – The Future of Wine Journalism
I respect anyone who can simultaneously translate anything. As most people know, my Spanish is less then stellar, and the fact that there are people who can simultaneously translate what they hear in one ear into a completely different language deserves a ton of credit. However, this format does very little when translating a speech …
Social Media is Changing the Wine World! – 2010 #LIWF #Accesszone Wrap up
LIWF and The AccessZone Wrap Video from Ryan and Gabriella Opaz on Vimeo. A look at what happened during the 18,19,20 of May in London at the #Accesszone, and why social media is changing wine as we know it! Catavino.net walks you through what happened and how! Special Thanks to The London International Wine Fair …
Links from around the web for the week of June 7, 2010
Primer “descorche” de Wikio – May 3, 2010