Is Social Media for "Serious Wineries"? Dom Perignon Thinks So

I often get wineries, and wine professionals, telling me that they don’t have time for blogging, twitter, facebook or otherwise. These are fine and all, but their “very prestigious” winery can’t delve into these “triffles”. So let me make this crystal clear, your customers want these things, and no matter how prestigious you are, you better offer them.

There are many important wineries using social tools to get new customers, and with the entrance of Dom Perignon into this arena, it might be easier to convince the less sure.

From their short press release:

Making Dom Pérignon‘s purpose is double: Richard Geoffroy has long aspired to not only share his experiences as Chef de Cave and artist, but to also tell of his encounters and travels from the cellar in Epernay to the four corners of the world, at public events or behind closed doors. The blog will be a privileged channel to browse through Richard Geoffroy’s memories or project into Dom Pérignon’s future.

It is also a place to foster new relationships and communicate directly with Dom Pérignon, Champagne and wine enthusiasts.

With links to facebook and twitter on their site, I think we can safely say that “serious wineries” should be in social media. Then again, maybe you think you’re better than Dom? Serious wineries who are not willing to play in the social internet will be the wineries who are not interested in selling wine either.

Cheers to Dom! Now to save my pennies so that I can toast to them with some of their wine!

Ryan