Crowd sourcing as defined by Wikipedia:
Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions. (read more…)
This concept is not new in the wine world, but I applaud Chateau Chambert for incorporating it into their new label design! Head on over to their online poll to vote for the labels you like best, and help them choose their new wine design right!
Either label is pretty good, but I love how they open their marketing to future customers to help them influence the design no matter how small. I in turn offer up a challenge to all you vineyards reading this: crowd source your next label and take open submissions for its design! It will not only be entertaining, but a great way to get people talking about your wine.