Crowdsourcing for Wineries

Written by ryan opaz February 16, 2010

Crowd sourcing as defined by Wikipedia:

Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions. (read more…)

This concept is not new in the wine world, but I applaud Chateau Chambert for incorporating it into their new label design! Head on over to their online poll to vote for the labels you like best, and help them choose their new wine design right! :)

Either label is pretty good, but I love how they open their marketing to future customers to help them influence the design no matter how small. I in turn offer up a challenge to all you vineyards reading this: crowd source your next label and take open submissions for its design! It will not only be entertaining, but a great way to get people talking about your wine.

Cheers,

Ryan

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  • http://www.vinus.tv Eduardo Benito

    No sólo es una buena idea para que la gente hable de sus vinos, sino que influirá sin duda en la decisión de compra. Si en un lineal de una tienda veo un montón de botellas y entre ellas está aquella en cuya elección de la etiqueta yo contribuí, sin duda me decantaré por comprar ese vino. Lo sentiré más cercano y confiable, como el de un amigo y eso condicionará mi decisión de compra.