Gottfried Lamprecht of the winery Herrenhof Lamprecht is not only a new friend after our meeting in Vienna this past week, but also a model of what one person determined to sell more wine and create a name for himself can do. Self taught in the art of social media, winemaking, and video blogging, Gottfried is doing something that few wineries seem to understand. KISS – Keep It Simple Stupid! And in the case of wine online: Keep It Honest!
His site and videos are a shining light to us in the murky world that is wine online. Videos that speak the truth, connect us with the producer, and make me want to engage. Congratulations Gottfried, we’re truly excited to follow your progress in the future, while seeking out your wines!