Recently, I had a winery approach me about a review I had done after a visit 3 years ago. Archived content came up in Google and they were unhappy that I said their tour was less then stellar. They asked what the problem was and I went on to explain that I thought that they didn’t treat me very well and that I felt looked down upon. Their response, “Well we didn’t know who you were…”
Today, with everyone as a publisher, you as a brand owner need to treat every customer with the same level of respect (not that you shouldn’t have always). Yes, you can still dote on the big wigs and importers selling your wines, but you better not sneer or look down on those you don’t know. They might be someone with an audience, maybe small, maybe large, you just don’t know. This is not something to be scared of, but rather something that can lead to better customer service and happier customers all around.
Today your customers have voices.