Schedule of "The Access Zone" at the 2010 London International Wine Fair

Seminar Schedule (stand D60)

Tuesday, May 18th, 2010

10:00 Social Media 101 for Wineries

This entry level workshop will teach you how to get online quickly and effectively so that you can take control of your brand today!

11:00 Winery Collaboration with Quevedo and O-Vineyards

Oscar Quevedo from the Douro and Ryan O’Connell from the Languedoc, two powerful social media enabled wine producers, will show the power of collaboration in a live wine tasting of each others wines. Be prepared to laugh, enjoy some great wines, and have a good time. Not to mention learn something about how collaboration will lead to success with your wineries wines!

13:00 Events on Adegga.com

Are you interested in having all the wines at your wine event displayed in an interactive and dynamic way online? What if the wines could be searched by region, grape, producer, country or style? And what if all of your wines could be listed by its own unique identification number? Andre Ribeirinho of Adegga.com will describe how his “Event Pages” are taking the wine world by storm!

14:00 Winefindr Showcasing New Wine iPhone Application

WINEfindr is, according to the App Store description, the world’s first visual search enabled price comparison wine app.’ It’s like having your own pocket sommelier™ that enables you to experience a new, fun and interactive way to compare the price of your favourite wine, learn more and even find an alternative that suits you! Come find how how Winefindr could be an invaluable tool for you.

15:00 2010 EWBC Launch with Willi Klinger of the Austrian Wine Marketing Board

The 2010 European Wine Bloggers Conference will take place at the Schönbrunn Palace on October 22-24, 2010 in Vienna, Austria. The EWBC is the only international event dedicated to the convergence of wine on the web, providing a platform for the global wine community to openly address today’s new wine media. Willi Klinger, President of the Austrian Wine Marketing Board, will share why Austria feels social media is important, while tasting a range of spectacular Austrian wines!

16:00 Thierry’s Wine Blending Session

Languedoc-based Gérard Bertrand will be showing what makes his ‘Tautavel’ blend unique with the help of two of Thierry’s ‘roving consumer reporters’ and The Wine Gang’s Tim Atkin. The charismatic ex-rugby star will perform a blending exercise demonstrating the different elements which make up his Tautavel blend with the help of two consumers, selected by Thierry’s. The finished product will be tasted in conjunction with The Wine Gang’s Tim Atkin (the wine has been selected for the Top 100 tasting). This process will be recorded on video and edited into a short video to be presented at The Access Zone, the LIWF’s new social media hub, on Tuesday 18th May at 4pm. Gérard will be present and all attendees will be able to taste the wine informally. Come and join us!

Wednesday, May 19th, 2010

10:00 Blogging 101 for Wineries

This short, but powerful, workshop will help you set up a blog in a matter of minutes. Geared towards wineries interested in leveraging the power of Google, Ryan Opaz of Catavino Marketing will help your winery get online today!

11:00 Exploring the importance and benefits of personal branding in a social media world

Branding can become abstract and complex when the subject is you, as opposed to your company. Robert McIntosh of Wine Conversation has become a leader in Personal Branding, helping winemakers and wine journalists alike to utilize tools such as Twitter and Facebook to build an individual’s brand.

13:00 Documentary Film Maker, Zev Robinson, discusses Social Media and Video

Renowned for the success of his documentaries on wine, Zev Robinson is now tackling the world of social media and wine. Come learn about his experience using video to market his brand online, while conducting ample research for his project on social media!

14:00 Carlos Fonseca of Sanguinhal on Social Media for Wineries

Carlos will be providing us with a case study on how social media rocketed his wine sales through the roof. Though pros and cons to his experience, Carlos will explain why social media is the future of wine marketing.

Thursday, May 20th, 2010

10:00 APCOR educational session on detecting wine faults

APCOR is supporting both the American and European Wine Bloggers conference, believing strongly that social media is the future for relevant conversations about cork. Join Carlos de Jesus, APCOR Representative, as he guides us through the various misconception of wine faults, and how cork producers are using cutting edge technology to lesson the presence of TCA.

11:00 Viniportugal‘s Announcement of Live Blogger Press Trips

Viniportugal will be announcing a new marketing campaign geared specifically to bloggers. Called, “Live Blogger Press Trips”, Viniportugal will be taking up to 8 bloggers through the Dao, and surrounding regions, documenting their experiences of regional wines and foods LIVE! Previous sponsors of the European Wine Bloggers Conference, Viniportugal has successfully utilized social media to spread the word about the diversity and quality of Portuguese wines.

12:00 Vintae Tasting of their Guerilla Wines (TIME CHANGED)

Vintae will perform a live tasting of their Spanish White Guerilla wines, including the first Riesling, Gewürztraminer, Albariño and Viogner made in La Rioja. Ricardo Arambarri will explain the unique characteristics of each of these wines, along with the entertaining story behind their labels. They will also highlight their  http://www.vinopedia.tv project, which will be launched shortly. It is their belief that the more you know about a given subject, the more you are able to enjoy it. Hence their plan to dedicate a web channel to explaining wine in a simple and accessible way. Make sure to check it out!

13:00 Lists on Adegga.com

Are you a blogger or online wine publisher who wants to show their wine notes in a dynamic and searchable way? Adegga is excited to be offering a new product which will let you take control of your tasting notes in a way never before experienced. If you publish about wine online this is a session you CAN NOT MISS!

14:00 Facebook – Breaking Down Boundaries for a Global Wine World

Wink Lorch, with 30 years of experience in the wine world, has explored social media to gain friends for her website www.winetravelguides.com. She
believes Facebook Pages are an ideal, easy tool for groupings of wine producers to find friends around the world, leading to importers and sales. She also thinks they are a great way of promoting any product with worldwide appeal, like a wine publication or book. For years, we knew the Web should break down boundaries, but we didn’t know how. Social media has come to help us and increasingly it’s Facebook, the largest of them, that’s
breaking down the boundaries. Wink has just 10 minutes to make her case.

15:00 Live Blogging – Bring something to share

Come bring your favorite wine and let us write about it! We’ll post our notes in our preferred social media tasting note site, tweet them under the #accesszone hashtag, put up pictures on facebook and more! This is for those of you who are looking to make some noise!