Over the past few months, I’ve been trying to communicate a very basic idea to people offline about the world online. This idea is rather obvious, very simple, and completely being ignored by advertisers outside the tech world. The idea: targeted audience. Catavino.net gets close to 15,000 unique visitors a month. The New York Times …
Critique
K.I.S.S. Done right: Niepoort's Website is a Model for Others (the wine ain't bad either!)
We’re big fans of building websites with CMS (content management systems), WordPress being our favorite. Our clients are constantly amazed that our websites are easy to update, manipulate and customize. Plus, we enjoy supporting open source! However, we know it’s not for everyone. But even if CMS is not your cup of tea, creating an …
Women May Be the Future of Winery Internet Marketing
Image by DavidErickson via Flickr When I graduated from primary school, 6 medals were given out for the best in art, science, dance, sports, history and computers. Why they arbitrary chose these six subjects, I will never know, but my heart and soul was dead set on winning the “prestigious” art award. I knew my …
Lustau Is About to Kick Off the New Year with a Severe Hangover from Newsletter Subscriber Fury
Tuesday, January 6th, 2008, is the day after King’s Day when all Spaniards will drag their well rested bodies back to work with feelings of innovation, change, promise and new starts to kick off the New Year. But unfortunately for Lustau, a favorite Sherry producer of ours, they will be met with a mailbox filled …
Competitors or Compatriots – Comments Left Unanswered
Your website should be the focal point of a conversation, and it should be cared for by the website owner or the author of the post. Why have a blog/website with comments, if you don’t plan on interacting? Lately, I’ve been asking questions on other wine marketing sites; which all go unanswered. The comments have …
01.27.2009 // Leave a comment // Continue Reading »