Here in Europe, we don’t have the mailing list culture, nor the concept that for a US based winery a mailing list is fundamental to selling wine. When I tell wineries here in Europe that some US wineries entire sales are through a mailing list their eyes roll at my naivete. Impossible they scoff, but …
internet
Media 140 Speech – Perugia, Italy – The Future of Wine Journalism
I respect anyone who can simultaneously translate anything. As most people know, my Spanish is less then stellar, and the fact that there are people who can simultaneously translate what they hear in one ear into a completely different language deserves a ton of credit. However, this format does very little when translating a speech …
Twitter isn't Evil – Jancis Robinson said So, So it Must be True!
Coming out of the Pre-Conference seminars that Ryan spoke at on the Monday before the London International Wine Fair, Gabriella snagged a short interview with Jancis Robinson where she grabbed this small bit of advice for producers! Hey, we didn’t say it this time, Jancis did! Jancis Robinson on Twitter and Websites from ryan and …
Naked Wines – Consumers Win(e)
If you don’t know Naked wines, please stop here and look at their website. Their story is simple. They saw an opportunity, and instead of trying to replicate an old model in a new space, they started from scratch and built a new model to deal with an old problem. They sell wine online, and …
Final Day of London International Wine Fair: We Smell Success!!
If you look carefully, you’ll notice our eyes glazing over, bodies limp and lips dry and sore from speaking. 3 days, meetings day and night, and loads of fabulous seminars and workshops has led to an amazingly successful event. We’d like to thank all of our sponsors for helping make this event the amazing achievement …
Effective Twitter Tips for Wineries
Image via CrunchBase Not to beat a dead horse, since this is not the first post on twitter help for wineries to come along, but there are some major gaps in the effective use of twitter that I want to fill. Most posts focus on twitter etiquette: what not to do and how to better engage. And …
Why the Wine Rags will Fail
Simple and straightforward, they are too busy trying to circle the horses and protect their asse(t)s and not wiling to accept the new reality of the WEB. Recently, a friend heard through the grapevine that Decanter doesn’t generally cover topics concerning the wine blog world. Apparently, it is reticent to post stories about what is …
What 1% increase in spending will sell you more wine?
Depends. The answer is not by increasing the quality of your wine. With the one exception of moving from a Parker rating of 89 to 90, there is very little chance that you can find any benefit to a 1% increase in wine quality leading to a measured increase in wine sales. Yet wineries everyday …
What should a winery do with social media?
Today’s question of the day: Why should I use social media as a winery, and what should I expect from it if I do use it? Do not use Social Media if you expect any of the following: An increase in sales the day after you start your blo Twitter users rushing out to buy …
What is Twitter? It's Your Local Bar
Image via CrunchBase Speaking about social media, I constantly tell people, “Register on Twitter even if you don’t think you’ll use it, that way, when you are ready you will already have an account with your name.” People laugh, and some people take my advice, but they all ask, “How can I keep up with …