marketing
Your Customers Have Voices, and Sometimes They're Loud Ones
Image by Getty Images via Daylife Recently, I had a winery approach me about a review I had done after a visit 3 years ago. Archived content came up in Google and they were unhappy that I said their tour was less then stellar. They asked what the problem was and I went on to …
Wineries should Aspire to make Movies this Good!
Gottfried Lamprecht of the winery Herrenhof Lamprecht is not only a new friend after our meeting in Vienna this past week, but also a model of what one person determined to sell more wine and create a name for himself can do. Self taught in the art of social media, winemaking, and video blogging, Gottfried …
Effective Twitter Tips for Wineries
Image via CrunchBase Not to beat a dead horse, since this is not the first post on twitter help for wineries to come along, but there are some major gaps in the effective use of twitter that I want to fill. Most posts focus on twitter etiquette: what not to do and how to better engage. And …
Get Free Consulting with Catavino Marketing!!
2 weeks ago, I had loads of fun “speed dating” with various wine lovers to help sort out their social media woes. And in light of sharing, I wanted to show you a few reactions to the “speed dating” experience. What follows are 3 short clips on what 20 minutes with a social media professional …
Social Networking Increases Employee Productivity
It’s “official”, Facebook is useful!! Approximately 1 year ago, I stumbled across a study that researched the productivity levels of employees that were given access to social networks. Placing one group of employees from a “cubical farm” in one room with access to social networks, while another group was placed in a similar room without …
Wink Lorch of Wine Travel Guides on Why She Uses Social Media
Editors Note: Wink Lorch is both a friend and wine professional who we respect highly. Jumping back and forth between the UK and France (as dictated by skiing conditions ) she runs the excellent site: Wine Travel Guides. When we saw this post on Wink’s personal blog, we felt confident that needed to share it …
Crowdsourcing for Wineries
Crowd sourcing as defined by Wikipedia: Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions. (read more…) …
Why the Wine Rags will Fail
Simple and straightforward, they are too busy trying to circle the horses and protect their asse(t)s and not wiling to accept the new reality of the WEB. Recently, a friend heard through the grapevine that Decanter doesn’t generally cover topics concerning the wine blog world. Apparently, it is reticent to post stories about what is …