In January, we were guests on an American press trip to visit a Cava producer located in the heart of Cava Country. Of the journalists who joined us, many had visited Spain previously, though very few had visited the regions dedicated to cava production. They did, however, boast of thoroughly enjoying Cava, but conceded that …
During a recent skype chat, a friend and co-wine-blogger asked me, “If you had your druthers, what do you tell a winery who is preparing for a blogger meet-up or wine fair?” Astounded by the poignancy and relevancy of the question, I admitted that I needed time to think, and promptly changed my skype status …
I just had someone contact me on Skype to ask if I had any tips for them about how to arrange a successful “blogger press trip”. Boy do I! But rather than spend time chatting online and letting it fade into the ether, I figured let me share a few bullets here. If you need …
Here in Europe, we don’t have the mailing list culture, nor the concept that for a US based winery a mailing list is fundamental to selling wine. When I tell wineries here in Europe that some US wineries entire sales are through a mailing list their eyes roll at my naivete. Impossible they scoff, but …
Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. How can a winery leverage their brand? How can they take hold of free tools available online to access their consumers immediately? Inquiring minds want to know.. Interview with Robert …
Steven Wright via last.fm “Experience is something you don’t get until just after you need it. -Steven Wright” Never a truer statement spoken. Winemakers live by this motto, as they craft their blends, each year learning from the previous year’s mistakes. Sadly, however, the lack of experience often stops people from trying new things, afraid …
As a child, I distinctly remember our disheveled and consistently irritated neighbor, Mr. Oberman, gas on about the weather to no end. Strategically intercepted when trying to sneak my dirt bike past his house, I sat through long diatribes covering the intricate differences between dangerous and tame fronts, the varying sizes and textures of hail, …
Depends. The answer is not by increasing the quality of your wine. With the one exception of moving from a Parker rating of 89 to 90, there is very little chance that you can find any benefit to a 1% increase in wine quality leading to a measured increase in wine sales. Yet wineries everyday …
This year, I had the pleasure of meeting many a hero in the wine world – Jancis Robinson, Steven Spurrier, Robert Parker, and Randall Graham among others. And every time I crossed paths with one of my personal wine idols, I was pleased to know that they all had one very simple element in common: …