In January, we were guests on an American press trip to visit a Cava producer located in the heart of Cava Country. Of the journalists who joined us, many had visited Spain previously, though very few had visited the regions dedicated to cava production. They did, however, boast of thoroughly enjoying Cava, but conceded that …
After a very long, restful holiday slumber, wineries have woken up with an urgency to contact us. And in lieu of their eager desire to connect with the online social world, I’d like to offer a few suggestions on how to get 2011 off to a great start. Facebook and Twitter – Are you not …
The EU economy is seriously in trouble. I know, shocking isn’t it?! In the Spanish and Portuguese wine sector, wineries are closing their doors and banks are sitting on properties t. It’s a mess. And sadly, this is not going to get any better any time soon, but there are wineries out there who are …
During a recent skype chat, a friend and co-wine-blogger asked me, “If you had your druthers, what do you tell a winery who is preparing for a blogger meet-up or wine fair?” Astounded by the poignancy and relevancy of the question, I admitted that I needed time to think, and promptly changed my skype status …
I just had someone contact me on Skype to ask if I had any tips for them about how to arrange a successful “blogger press trip”. Boy do I! But rather than spend time chatting online and letting it fade into the ether, I figured let me share a few bullets here. If you need …
Here in Europe, we don’t have the mailing list culture, nor the concept that for a US based winery a mailing list is fundamental to selling wine. When I tell wineries here in Europe that some US wineries entire sales are through a mailing list their eyes roll at my naivete. Impossible they scoff, but …
Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. How can a winery leverage their brand? How can they take hold of free tools available online to access their consumers immediately? Inquiring minds want to know.. Interview with Robert …
Steven Wright via last.fm “Experience is something you don’t get until just after you need it. -Steven Wright” Never a truer statement spoken. Winemakers live by this motto, as they craft their blends, each year learning from the previous year’s mistakes. Sadly, however, the lack of experience often stops people from trying new things, afraid …
If you don’t know Naked wines, please stop here and look at their website. Their story is simple. They saw an opportunity, and instead of trying to replicate an old model in a new space, they started from scratch and built a new model to deal with an old problem. They sell wine online, and …
Ok time for a new simple feature. Someone wants wine or someone has wine to get rid of. Everyday, literally, we receive emails from people either looking for wine, or looking to sell some wine. The problem being that the local governments here in Spain and Portugal have been useless in lending us a hand. …