marketing

For Hire: Name Your Price

euros

The EU economy is seriously in trouble. I know, shocking isn’t it?! In the Spanish and Portuguese wine sector, wineries are closing their doors and banks are sitting on properties t. It’s a mess. And sadly, this is not going to get any better any time soon, but there are wineries out there who are …

Assertiveness versus Passivity: How a Winery Can Make Their Brand Unforgettable

During a recent skype chat, a friend and co-wine-blogger asked me, “If you had your druthers, what do you tell a winery who is preparing for a blogger meet-up or wine fair?” Astounded by the poignancy and relevancy of the question, I admitted that I needed time to think, and promptly changed my skype status …

10 Tips to a Successful Press Trip for Wine Bloggers

I just had someone contact me on Skype to ask if I had any tips for them about how to arrange a successful “blogger press trip”. Boy do I! But rather than spend time chatting online and letting it fade into the ether, I figured let me share a few bullets here. If you need …

How Does a Winery Take Advantage of Social Media

Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. How can a winery leverage their brand? How can they take hold of free tools available online to access their consumers immediately? Inquiring minds want to know.. Interview with Robert …

Media 140 Speech – Perugia, Italy – The Future of Wine Journalism

I respect anyone who can simultaneously translate anything. As most people know, my Spanish is less then stellar, and the fact that there are people who can simultaneously translate what they hear in one ear into a completely different language deserves a ton of credit. However, this format does very little when translating a speech …

Why Video Might Help "Dynamize" Your Wineries Image Online

I have a love/hate relationship with Biodynamic wine making. In short, I admire the romance, while I question the witchcraft. To date, I have no clue what half of the things people do to really be “biodynamic”. I’ve read a considerable amount on the subject, and have listened to several talks, but after any education …

Twitter isn't Evil – Jancis Robinson said So, So it Must be True!

Coming out of the Pre-Conference seminars that Ryan spoke at on the Monday before the London International Wine Fair, Gabriella snagged a short interview with Jancis Robinson where she grabbed this small bit of advice for producers! Hey, we didn’t say it this time, Jancis did! Jancis Robinson on Twitter and Websites from ryan and …

Collaboration NOT Competition

When you work as a team, you can sell more wine. No wait, you WILL sell more wine! Over the past 5 years, we’ve realized that one of the major barriers facing wineries in Iberia is pride and jealousy, fearing that their neighbors will steal their “rightful” business. Unfortunately, the truth couldn’t be opposite. The …

Naked Wines – Consumers Win(e)

If you don’t know Naked wines, please stop here and look at their website. Their story is simple. They saw an opportunity, and instead of trying to replicate an old model in a new space, they started from scratch and built a new model to deal with an old problem. They sell wine online, and …

Final Day of London International Wine Fair: We Smell Success!!

If you look carefully, you’ll notice our eyes glazing over, bodies limp and lips dry and sore from speaking. 3 days, meetings day and night, and loads of fabulous seminars and workshops has led to an amazingly successful event. We’d like to thank all of our sponsors for helping make this event the amazing achievement …