marketing
Wink Lorch of Wine Travel Guides on Why She Uses Social Media
Editors Note: Wink Lorch is both a friend and wine professional who we respect highly. Jumping back and forth between the UK and France (as dictated by skiing conditions ) she runs the excellent site: Wine Travel Guides. When we saw this post on Wink’s personal blog, we felt confident that needed to share it …
Why the Wine Rags will Fail
Simple and straightforward, they are too busy trying to circle the horses and protect their asse(t)s and not wiling to accept the new reality of the WEB. Recently, a friend heard through the grapevine that Decanter doesn’t generally cover topics concerning the wine blog world. Apparently, it is reticent to post stories about what is …
Your website is Invisible to Over 42 Million People, and Growing!
I have ranted about Flash enough so this won’t be a simple flash rant. On the contrary, this post is an “I told you so”. Steve Jobs hates flash too, and HTML 5 is right around the corner. So what does this mean? Probably gobblygook if your not a “techie”. But just to remind you, …
The Myth of "Starting with Social Media"
Myth of Starting from ryan and gabriella opaz on Vimeo. Start dates in Social media campaigns don’t work if your not already there!
Your Online Reputation – Retailers, Wineries, People
Last week, while I was in London, someone asked a frequently posed question during my talk that has yet to be discussed: “My shop has a bad rating that is showing up in the top ten results in Google, is there anything I can do to get it removed?” The answer is yes and no, …
Teaching Wineries to Use the Web: Where Do You Start?
I have been given a mission; one that I’m still not fully aware of what its objectives are, but it appears to be very serious and important. About 3 months ago, I was asked by a group called, INCAVI, who are in the middle of a project called DEBATDEVI, and who have created VINTERNET, to join …
Ryan is interviewed in Benidorm
Couple of quick thoughts on twitter, social media and blogging, as asked by my friend Lasse! Please let us know what you think.