A confluence of factors has led to my landing in London, not one week after getting back from an extended holiday in the States. Meetings and future event planning all made for a trip that without a single landmark event, has allowed me to enjoy a few days of sightseeing and tastings. This opportunity has …
Recreation
Wine Marketing 101 – Have fun and your customers will reward you
This year, I had the pleasure of meeting many a hero in the wine world – Jancis Robinson, Steven Spurrier, Robert Parker, and Randall Graham among others. And every time I crossed paths with one of my personal wine idols, I was pleased to know that they all had one very simple element in common: …
Do not send me your wine tourism initiative, unless….
Today I recieved another press release from another winery telling me about their tourism initiative. What tastings they offer and how beautiful their winery is. Nothing else. Today’s free piece of advice is: Please do not send me these, since I can’t hit the delete button on my email quick enough…that is unless: You include …
Generics Wine Budgets – Time for a Change
Having recently dealt with more than one Generic (wine promotional board at a country level), I came to a simple realization. While most are FAR from ready to call themselves “tech savy”, they are starting to consider the possibility of engaging online. One problem, however, is that most of the Generics split their budgets based …
Videos from the #LIWF – The Business of Getting Social
Our good friend, Zev Robinson, has started to upload videos from a talk we gave at the London International Wine Fair. Here are the first two clips, starting with a brief introduction by Robert McIntosh, and followed by a “brief history” of how the internet has become what we know it as today by Ryan. …
Open Cloud Mannifesto and Wine Data
Yesterday, I came across the “Open Cloud Mannifesto“. The idea behind the theory is the following: 1. Cloud providers must work together to ensure that the challenges to cloud adoption (security, integration, portability, interoperability, governance/management, metering/monitoring) are addressed through open collaboration and the appropriate use of standards. 2. Cloud providers must not use their market …
Stories from around the web for November 20th
These are my links for November 20th from 06:55 to 17:10: · Wine Samples…Not For Me, But…Fermentation: The Daily Wine Blog · How to make money using the InternetSeth’s Blog · Web 2.0Vinos de Jerez etc… · Doing business in SpainLatest News from Castro Martin · Calendar made of matchesTheDieline.com: The Leading Package Design Website …
Stories from around the web for November 12th through November 13th
These are my links for November 12th through November 13th: · Wikipedia 101 for MarketingPR Squared · “It’s grim out there”wineconversation.com · Pint Sized Blogger Receives Letter From ObamaBlogging Tips · “Market Corrections” and Fine WineGood Wine Under $20 · Milbrandt VineyardsTheDieline.com: The Leading Package Design Website · A new consumer trend: cheaper wineWine Brands …
Stories from around the web for October 25th through October 29th
These are my links for October 25th through October 29th: · USB (Port) WineTheDieline.com: The Leading Package Design Website · Wine advertised on Internet in France?Wine Brands · 3 Newsletters You Should Definitely Subscribe ToDaily Blog Tips · El Instituto de Empresa ya es Creative CommonsEl Blog de Enrique Dans · Wine Book Club #5: …
Competitors or Compatriots – Comments Left Unanswered
Your website should be the focal point of a conversation, and it should be cared for by the website owner or the author of the post. Why have a blog/website with comments, if you don’t plan on interacting? Lately, I’ve been asking questions on other wine marketing sites; which all go unanswered. The comments have …
01.27.2009 // Leave a comment // Continue Reading »