Catavino Marketing will be participating in a half day conference at the London International Wine Fair that will be a practical forum. It will ensure that delegates are provided with usable advice and ideas that can put into practice not only at the Fair but as they develop a presence in the UK market. The …
Social media
How's the Weather? : Ways to Chat about your Vineyard's Climate Successfully
As a child, I distinctly remember our disheveled and consistently irritated neighbor, Mr. Oberman, gas on about the weather to no end. Strategically intercepted when trying to sneak my dirt bike past his house, I sat through long diatribes covering the intricate differences between dangerous and tame fronts, the varying sizes and textures of hail, …
LIWF 2010: "The Access Zone" a Place to Talk about Wine Online – Call for Papers!!
This is exciting, I mean really exciting!! Catavino is proud to announce that this year, we’ll be at the London International Wine Fair with a 60m stand. Called “The Access Zone”, it will be a blend of a press area for social media in combination with live events. Containing WIFI, power points, and a dedicated …
Wineries should Aspire to make Movies this Good!
Gottfried Lamprecht of the winery Herrenhof Lamprecht is not only a new friend after our meeting in Vienna this past week, but also a model of what one person determined to sell more wine and create a name for himself can do. Self taught in the art of social media, winemaking, and video blogging, Gottfried …
Social Networking Increases Employee Productivity
It’s “official”, Facebook is useful!! Approximately 1 year ago, I stumbled across a study that researched the productivity levels of employees that were given access to social networks. Placing one group of employees from a “cubical farm” in one room with access to social networks, while another group was placed in a similar room without …
Wink Lorch of Wine Travel Guides on Why She Uses Social Media
Editors Note: Wink Lorch is both a friend and wine professional who we respect highly. Jumping back and forth between the UK and France (as dictated by skiing conditions ) she runs the excellent site: Wine Travel Guides. When we saw this post on Wink’s personal blog, we felt confident that needed to share it …
Social Media Speed Dating – SITTasting London
Are you in London? Do you have a question about social media and wine? Maybe your website needs an upgrade and you don’t know where to start; or someone is pushing you to get on Twitter or Facebook, but you don’t know what to do? Next week, I’ll be at the excellent SITT Wine Tasting …
Is Social Media for "Serious Wineries"? Dom Perignon Thinks So
I often get wineries, and wine professionals, telling me that they don’t have time for blogging, twitter, facebook or otherwise. These are fine and all, but their “very prestigious” winery can’t delve into these “triffles”. So let me make this crystal clear, your customers want these things, and no matter how prestigious you are, you …
The Myth of "Starting with Social Media"
Myth of Starting from ryan and gabriella opaz on Vimeo. Start dates in Social media campaigns don’t work if your not already there!
Your Online Reputation – Retailers, Wineries, People
Last week, while I was in London, someone asked a frequently posed question during my talk that has yet to be discussed: “My shop has a bad rating that is showing up in the top ten results in Google, is there anything I can do to get it removed?” The answer is yes and no, …