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What 1% increase in spending will sell you more wine?

Depends. The answer is not by increasing the quality of your wine. With the one exception of moving from a Parker rating of 89 to 90, there is very little chance that you can find any benefit to a 1% increase in wine quality leading to a measured increase in wine sales. Yet wineries everyday …

Wine Future Conference in Longroño, Spain – Controversial but Interesting

Image via Wikipedia There is plenty of controversy around the upcoming Wine Future Conference in Logroño, Spain, this week. Parker is in town and there are lot’s of winemakers who are hoping to snag an audience with the Emperor himself. While Jancis, Oz, Steven and others will also draw big crowds, the other big news …

Your Online Reputation – Retailers, Wineries, People

Last week, while I was in London, someone asked a frequently posed question during my talk that has yet to be discussed: “My shop has a bad rating that is showing up in the top ten results in Google, is there anything I can do to get it removed?” The answer is yes and no, …

What should a winery do with social media?

Today’s question of the day: Why should I use social media as a winery, and what should I expect from it if I do use it? Do not use Social Media if you expect any of the following: An increase in sales the day after you start your blo Twitter users rushing out to buy …

What is Twitter? It's Your Local Bar

Image via CrunchBase Speaking about social media, I constantly tell people, “Register on Twitter even if you don’t think you’ll use it, that way, when you are ready you will already have an account with your name.” People laugh, and some people take my advice, but they all ask, “How can I keep up with …

Ryan is interviewed in Benidorm

Couple of quick thoughts on twitter, social media and blogging, as asked by my friend Lasse! Please let us know what you think.

Bookmarks for March 2nd through April 29th

These are some bookmarks for March 2nd through April 29th: · The People’s Wine Press » Wine Blogger · World’s Best Job: Tweet, Drink and Get Paid $10K a Month · Samantha Sans Dosage: Mr. Cranky Pants · Wine bloggers continue to evolve with all the growing pains | Social Media Answers · YouTube – …

Bookmarks for February 22nd through March 1st

These are some bookmarks for February 22nd through March 1st: · TwitLash « Perfect Path · El sector del vino entra de lleno en el Mobile Marketing

Stories from around the web for January 19th through January 22nd

These are some bookmarks for January 19th through January 22nd: · The Printed Blog | Home · My Advertising Alternative for Feb 1 | chrisbrogan.com · Develop a Twitter Landing Page · Ten things every journalist should know in 2009 | Journalism.co.uk Editors’ Blog · El Bloggo Torcido – Twisted Oak Winery: Wine Blogging Wednesday: …

A must read for both Social Media Consultants and those that hire us!

I needed a laugh, and this provided it. Hope you that have provided services can laugh too, and those that request services from us consider these points closely! 20 Signs you don’t want that social media project