While Cortes de Cima was a client of ours a few years back, we are proud to say that they have blossomed over the years to become leaders of wine online. The following video only reinforces this point. This is how winery videos should work. Tell a story, and tell it honestly. Melons started their …
In January, we were guests on an American press trip to visit a Cava producer located in the heart of Cava Country. Of the journalists who joined us, many had visited Spain previously, though very few had visited the regions dedicated to cava production. They did, however, boast of thoroughly enjoying Cava, but conceded that …
After a very long, restful holiday slumber, wineries have woken up with an urgency to contact us. And in lieu of their eager desire to connect with the online social world, I’d like to offer a few suggestions on how to get 2011 off to a great start. Facebook and Twitter – Are you not …
Hope to see some of you there.
This Just in: News Widget If you are a doubter, or skeptic, of social media, take a few minutes to look around the web at the word Grenache. Today, when you follow twitter, facebook, or even Google, you will readily see what a few fanatics of one grape can do. For a fun glance at …
The EU economy is seriously in trouble. I know, shocking isn’t it?! In the Spanish and Portuguese wine sector, wineries are closing their doors and banks are sitting on properties t. It’s a mess. And sadly, this is not going to get any better any time soon, but there are wineries out there who are …
During a recent skype chat, a friend and co-wine-blogger asked me, “If you had your druthers, what do you tell a winery who is preparing for a blogger meet-up or wine fair?” Astounded by the poignancy and relevancy of the question, I admitted that I needed time to think, and promptly changed my skype status …
I just had someone contact me on Skype to ask if I had any tips for them about how to arrange a successful “blogger press trip”. Boy do I! But rather than spend time chatting online and letting it fade into the ether, I figured let me share a few bullets here. If you need …
Here in Europe, we don’t have the mailing list culture, nor the concept that for a US based winery a mailing list is fundamental to selling wine. When I tell wineries here in Europe that some US wineries entire sales are through a mailing list their eyes roll at my naivete. Impossible they scoff, but …
Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. How can a winery leverage their brand? How can they take hold of free tools available online to access their consumers immediately? Inquiring minds want to know.. Interview with Robert …