Social Media and Wine in Iberia, A Growing Phenomenon | Catavino
I really love Catavino – it’s such an informative and innovative source of information on Spanish & Portuguese wines. The food of the region is key, but it’s just as vital to know about the great wines available too. This is the place to find out!
Jose Pizzaro

Social Media and Wine in Iberia, A Growing Phenomenon

#TTL Wines - BarcelonaWe’ve been begging for it, pleading for it in fact. Social media and wine are like a marriage made in heaven, and today, Iberia is finally starting to realize the value. All at once, there is a flood of social media like events/ideas/and projects coming out of Spain and Portugal, and it feels good! I hope that Catavino, in our own small way helped in their revelation, but it was inevitable regardless of our influence. Why? Because the Spanish and Portuguese love to talk, and social media is all about the conversation. Therefore, if there was a location in the world to take social media and run full throttle with it, it’s Iberia.

So what’s happening? Well let’s shoot you some links, ask you a few questions, and see if we can get a little conversation going here about current social media events in Spain and Portugal:

  • Yesterday, @Catavino was “tweeted” a note that the wine group Vintae had their winemaker doing an online video chat. The odd part was that the page was silent, with the wine maker answering questions on video by text! While I applaud and encourage more things like this to take place, it nonetheless seems odd that in a world with Ustream and Qik, we didn’t do this in a more conversational style. I guess that is next!
  • Next up a Dirk Niepoort Youtube channel with various languages and lots of content that can be shared and digested. Dirk is a natural born leader in several areas, and this just takes his innovative personality one step further in the Iberian wine world showing the way for others to embrace social tools.
  • Something near and dear to my heart, another winery embraces the wine code culture. Working witha winery in Montsant called, Cingles Blaus, the group has developed an interactive wine label using a code similar to the QRcode. Now while I would prefer to see us all use the same code so that the consumer can better understand what is going on, it’s just another sign that some of our early ideas were not so odd. It also shows that people are thinking of new ways to communicate in an effort to “think different“. We’ve managed to finagle a bottle, and we’ll let you know what we think when we try it!
  • Twitter Taste Live Español has happened, and with minimal problems. We had events in Barcelona, Madrid and London, and while the timing and talk on twitter was not synced up completely, we all had a great time. The Barcelona event was full of talk about what this means for the twitterverse and the wine world here in Spain. I think many people saw it as a eye opening experience, and I hope that with time, we can make the events here in Spain work a bit more smoothly. I need to say thanks to our co-host Somni and our various local hosts in their respective locations and Vinarium in Madrid, Hotel AB Skipper in Barcelona, Ricard Giner in London, and lot’s of twitters…too many to name, but thank you all for helping out! Finally, thank you to the Bodegas who participated: Dinastia Vivanco, Espelt, Pazo de Senorans and Gramona.

For now, this is a nice start. I know of a few more exciting things that are in the works, and we’re always looking for more, so please pass on your disoveries. Not many new blogs to mention, but we have added a few. Here’s the latest since my last update: Quinta do Judeu, Castell Roig, Val de Sil, Montau de Sadurni, Churchill Estates, Capafons-Ossó. If you know of any others, make sure to check out the list at the bottom of the page, and send us an email if they are not there.

Otherwise, if you have a 2.0/social media a wine project that is involving Iberian Wines, please let us know about it. And if it is based on a specific day, and time, we’ll add it to our Iberian Wine Calendar.

I leave you with this question. Do you think that countries bound by wine making traditions and long histories can fully take advantage of Social Media? Or is this new realm of marketing only for the young up and comers who still have yet to develop their brand/identity?


Ryan Opaz

I’ll leave you with a video from Dirk on the state of the 2007 vintage:

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