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Tag Archives: collaboration

Collaboration in Spain

As the international success stories of newcomers like Australia and Chile and traditional producers like France and Italy have made evident, a country’s image makes a big difference to wine sales. The truth is, few products flaunt their origin so openly in their struggle to differentiate themselves from their competitors. As Spain’s economy deteriorates and domestic consumption decreases, Spanish wine producers are compelled to look to export markets to survive. In spite of its status as the world’s leading country in vineyard area and the third largest producer in volume worldwide, Spain has been unable to take its rightful place of leadership in international markets. Among the reasons for this are the small size of Spanish wineries, a distorted country […]

Rioja’s Controversial Bid to Enlarge Unesco’s World Heritage List

This cold and rainy spring of 2013 has brought about a rare strain of fever to the D.O.Ca. Rioja. Instead of the usual buzz about how the uncommon weather will affect this year’s crop, today, swords are drawn between the three subzones (the Baja, the Alta and the Alavesa) because of the region’s exclusive bid to enlarge Unesco’s World Heritage list. Despite it being just a first step for the site to be nominated, the inclusion of the “Rioja and Rioja Alavesa Vine and Wine Cultural Landscape” in UNESCO’S  World Heritage Center Tentative list has gotten peoples blood boiling in this normally calm and amicable region. The origin of the debate is the geographical area proposed for protection in the […]

Sopa da Pedra: A Humble Gastronomic Tale about Sharing

Have you ever heard the tale of Stone Soup? The legend of how this hearty soup came about is a popular one told throughout most European countries and was adapted to an American version by Marcia Brown. Each version is slightly different depending on your country or region and is usually influenced by varying historical or cultural references. However, at the base of each and every one is a uniting and heartfelt lesson about working together in times of need. The story of Stone Soup was told to me when I was very little, but remained a simple childhood story until I landed in Portugal several years ago. The Portuguese hold this tale very near and dear to their hearts, […]

Top 5 Wine Tourism Tips Iberia Can Learn from American Wine Producers

Last week, we had spent the better part of a 6 days touring wineries on both the west and east coast of the United States. And during this time, we had a very unique opportunity to see how Americans create and manage wine tourism programs in order to promote not only their own wines, but the wines of the entire region. As many of you know, although we adore the wines of both Spain and Portugal, we feel that effective wine tourism is one of the greatest areas lacking in Iberia. From wineries that won’t pick up the phone or return an emails to small, family run wineries who close their door to visitors, making it close to impossible for […]

Where is the Future of Wine Tourism Heading? A Summary of The Wine Pleasures Conference

Waking up Saturday morning in Sitges for the Wine Pleasures Conference, I shuffled into the hotel bathroom to take a shower. Feeling rather groggy from staying up half the night listening to the wind howling against the windows, water spraying up against our second story windows, I assumed that hot water would clear the senses and prepare me for a jam packed conference weekend. However, just as conditioner was gently rinsed from my hair, I was left in the dark. Pitch blackness settled like a thick blanket around me in the windowless bathroom. What happened? The Wine Pleasures Conference kicked off in the midst of a massive wind storm that swept through Italy, France and Spain, leaving the hotel with […]