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The Essential Guide to Port Wine – Just in Time for the Holidays

It’s already November which means that plans and parties for Holidays are about to get into full swing. We’re getting ready for weeks of socializing, eating and drinking, culminating into one massive feast before the New Year. One of the many wonderful traditions of the Christmas celebration is the requisite appearance of the dusty old bottle or ¾ full decanter of Port. It’s the perfect accompaniment to the block of Stilton that magically appears on the dining room table during the last week of December. These rituals are brilliant and long may they continue, but port is much more than a toddy for Santa’s helpers. Most of us who enjoy port but once a year, myself included, may not be […]

Port Wine is Investigating New Markets by Displaying their Marketing Savvy

Wine is a commodity. Sorry to pop your dreamy image, but it’s true. We try to sell the romance to convince the consumer of something more; but in the end, wine is a product, with a market and pricing pressures. Currently, Spain and Portugal are all to familiar with these ever demanding pressures. Many wineries who wanted image, prestige and greatness are accepting the hard truth that they have a product to sell if they want to keep the lights on. Markets are tight, prices have dropped and the sector is hurting. So what do you do when this happens? If you have a commodity with a demand, you need to sell, sell, sell! Or, you need to assess the […]

Sherry in London

On a trip to London last week, I tried to get a feel for how consumers might see sherry. Just ordinary consumers,not the sorts who buy wines from expensive West End merchants.Of course, this exercise was totally unscientific. In between errands and meetings, I dropped into as many shops as I could to get an idea of what a potential sherry drinker might experience. I stupidly forgot my camera at home, and the pictures my phone produced are simply not up to scratch for this post. So you will have to do with this picture of Tio Pepe and the amusing advert down below. Anyway, the value wines account for the largest part of the steady decline in sherry sales […]