Marketing | Catavino
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Tag Archives: marketing

Collaboration in Spain

As the international success stories of newcomers like Australia and Chile and traditional producers like France and Italy have made evident, a country’s image makes a big difference to wine sales. The truth is, few products flaunt their origin so openly in their struggle to differentiate themselves from their competitors. […]

Wines of Portugal International Conference: A Country’s Struggle to Amplify Their Message Internationally

Recently, we experienced Portugal’s first attempt at an international wine conference with “The Wines of Portugal International Conference” in Oporto. Presented by ViniPortugal – the Portuguese wine trade association devoted to promoting Portuguese wines – this three day conference was held in the austere and historical Alfandega do Porto, a […]

Environmental Friendly Wines: Worth Our Attention or a Marketing Ploy

We are currently in route to the II International Conference on Organic Viticulture, Sustainability and Climate Change (EcoSostenibleWine 2010) being held just south of Barcelona in Vilafranca de Penedes. Organised by the Catalan Institute of Wine and Viticulture (Ministry of Agriculture, Food and Rural Action) and the Special Food Technology […]

Changing Behaviors and Admitting You Are Wrong – Life Lessons

Today’s post is inspired by reflection based on an unintentional mistake. Here at Catavino, and the money making arm of our company, Catavino Marketing, we spend the majority of our time showing wineries how change can alter their current conditions. For example, simply by talking to consumers online, they can […]

QR Code and Wine – Another Zany Idea from Catavino

Gabriella here, hoping to provide you a dash of clarity as to what happened in yesterday’s post. The image you saw was not an elaborate crossword puzzle, nor was our aim to hypnotize you, unless that translated to you sending us cases of great wine. Our intention was to introduce […]