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Tag Archives: marketing

Collaboration in Spain

As the international success stories of newcomers like Australia and Chile and traditional producers like France and Italy have made evident, a country’s image makes a big difference to wine sales. The truth is, few products flaunt their origin so openly in their struggle to differentiate themselves from their competitors. […]

Wines of Portugal International Conference: A Country’s Struggle to Amplify Their Message Internationally

Recently, we experienced Portugal’s first attempt at an international wine conference with “The Wines of Portugal International Conference” in Oporto. Presented by ViniPortugal – the Portuguese wine trade association devoted to promoting Portuguese wines – this three day conference was held in the austere and historical Alfandega do Porto, a […]

Anta Banderas (aka Antonio Banderas): Focus on Quality Wine Making, Not Innovative Marketing

Recently while shopping at Carrefour, a mega all-purpose super-store, I spotted a new wine called, “ATempranillo”. Then again, maybe it was called, Anta Banderas Tintor Roble 4 meses? Not entirely clear. Regardless, what caught my eye was not that it was produced by Antonio Banderas‘ new Ribera del Duero winery […]

Environmental Friendly Wines: Worth Our Attention or a Marketing Ploy

We are currently in route to the II International Conference on Organic Viticulture, Sustainability and Climate Change (EcoSostenibleWine 2010) being held just south of Barcelona in Vilafranca de Penedes. Organised by the Catalan Institute of Wine and Viticulture (Ministry of Agriculture, Food and Rural Action) and the Special Food Technology […]

Wineries Around the World, Listen Up! Catavino’s Free PDF Will Help You Understand Social Media Better

How many articles have we written on the importance of wineries creating a strong Internet presence? Half a dozen, a dozen? Global Economic Crisis and Spanish Wine, Portugal Pay Attention Wake Up, Stupid Winery Marketing in Action QR Code and Wine Gary, Note to Self, Do Some Research! Portugal, Note […]