Personally, I have mixed feelings about awards of this nature. I know they are there to raise the overall awareness of all the wonderful work being done on wine blogs, in addition to highlighting the best of the best, but how truly effective are they? Would you be willing to change your reading habits based on the outcome of the contest? If your like me, online everyday scanning 10-15 feeds from the “top” wine blogs, you most likely will pass up on the article knowing full well who has already been rated as the best. Granted, these awards could help eliminate the SEO nightmare that a new blogger deals with when trying to gather readers to their site, but I just don’t think this is a persuasive enough argument. Let’s consider who is actually reading these blogs. If I were a betting man, I would say that the majority of the readers are tech friendly wine aficionados who are very comfortable with computers and not the everyday wine joe that we ideally want. Now, if you waited a few years, I would imagine that the rate of casual wine drinkers would increase, whereby making the contest more meaningful.
Overall, I do feel that Tom has the best intention in getting the word out about wine blogs, potentially driving more readership where it has been lacking. I wish him the best of luck and want to help in any way possible. With time this event might garner praise and recognition outside of the “blog-o-sphere“. Let’s also be clear in making it known that we sure wouldn’t mind getting ourselves onto the first round of Tom’s contest. Therefore I ask our readers to help us here at Catavino to not only be a part of the voting, but also a part of the genesis of Tom’s idea. I’ve scanned the categories and I believe I found one that fits the bill in describing us at Catavino. Let me know if you think it’s right or if not please feel free to submit us to another category if you see another appropriate one.